"The Comic" is the only supplied name for the dimension in whic Freekee Labs is set. The Author and Sub-Author control everything that happens, and have more to do with it than it seems.
WARNING: SPOILERS In actual fact, the entire dimension known as "The Comic" is the direct result of a bet between the two Authors: The Sub-Author bet The Author that Author "could make any charcter eh created insane within five years". The Author took up the bet, and created "The Comic", under the grounds that The Sub-Author helped him maintain it. Due to the prize in teh bet, "The Comic" is worth a single Krispy Kreme.