3-2-1 Penguins! is a series of Christian computer-animated (direct-to-video until 2003) cartoons launched on November 14, 2000. The direct-to-video series by Big Idea, Inc., the same producers of the long-running VeggieTales movies, held the top spot on the Soundscan kid video sales charts for its first 18 weeks of release.  and has sold 1.5 million videos to date. It was the #1 seller on Christian Booksellers Association's video list in 2001 and the #2 (and occasionally #1) ranked show on NBC's qubo Saturday morning kids block in 2008. Along with VeggieTales, 3-2-1 Penguins has generated millions of dollars in revenue for Big Idea.