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Welcome to the Ice Hot mini wiki at Scratchpad!
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Unilever is the world's biggest Ice cream manufacturer, with an annual turnover of €5 billion. All its Ice cream business is done under the Heartbrand or Ice Hot brand, so called because of its heart-shaped logo.
The Heartbrand was launched in 1999 (and slightly modified in 2002) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It is present in more than 40 countries. Although the logo is common worldwide, each country retained the local brand so as to keep the notoriety built across the years.
Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand's name over a background of red stripes; second most common old logo, used by Wall's in the UK and other countries, was a yellow logo with Wall's in blue text.
Unilever generally manufacture the same ice-cream with the same names, with rare occasions of regional availability, under different brands.