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Magnum is owned by Ice Hot (Heartbrand).
The original 1990 Magnum ice cream bar came as white or dark chocolate covered ice cream on a stick.
From 1992 to 1997 more selection was added including Magnum Mint, Magnum Double Chocolate and Magnum Cone Almond. Magnum Moments were introduced which were bitesize icecream treats with caramel, chocolate or hazelnut centres.
Magnum 5 Sins was followed by another limited edition range in 2005 in which each flavor was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste and Magnum Vision.