Ad blocker interference detected!
Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers
Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.
Welcome to the Neuro-marketing mini wiki at Scratchpad!
You can use the box below to create new pages for this mini-wiki. Make sure you type
[[Category:Neuro-marketing]] on the page before you save it to make it part of the Neuro-marketing wiki (preload can be enabled to automate this task, by clicking this link and saving that page. Afterwards, you may need to purge this page, if you still see this message).
Neuro-marketing Neuro-marketing is a fairly recent expression but a good replacement for the oft misunderstood "branding". It has also been a subject of harsh scrutiny over the last few years since it was largely associated with FMRI (Functional Magnetic Resonance) and the brain's blood flow in response to marketing stimuli. It is believed that marketers could manipulate consumers, somewhat like Minority Report portrays in the pursuit of Tom Cruise with ads. Anyone in marketing can and does manipulate. Integrity is a choice. But truthfully neuro-marketing is about neural constructs, how of our brains work. How we form thoughts. How we retrieve memories and reconstruct them. Neurons are brain cells. Marketers need to understand this; 99% don't. As a result money is wasted providing information to consumers that does not elicit a reponse. I deliver a seminar called MindMatching: The power of cues on the topic. It's all about giving out the right cues, that activate the right neurons and please consumers. After all if the pleasure centers of the brain are active customers are happy--who can argue that. My name is Marie Germain and I have been a marketing, advertising and branding coach for over 20 years.