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Promotional Writing

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Welcome to the Promotional Writing mini wiki at Scratchpad!

You can use the box below to create new pages for this mini-wiki. Make sure you type [[Category:Promotional Writing]] on the page before you save it to make it part of the Promotional Writing wiki (preload can be enabled to automate this task, by clicking this link and saving that page. Afterwards, you may need to purge this page, if you still see this message).


Promotions is getting the attention of potential or current customers by bringing a service to them. The best way to do this is to implement an advertising or promotions plan.

What you should do before you write your ad:

  1. Position your ad by identifying your market
  2. Do a market analysis to find:
           a. potential customers that exist
           b. what groups your prefer to serve
           c. what the groups need are
           d. what products you need to develop to meet their needs
           e. how the customers would prefer to use your product or service
           f. what your competitors are doing
           g. what the price of your product or service should be
           h. how you should distribute your product or service

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