Welcome to the Promotional Writing mini wiki at Scratchpad!

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Promotions is getting the attention of potential or current customers by bringing a service to them. The best way to do this is to implement an advertising or promotions plan.

What you should do before you write your ad:

  1. Position your ad by identifying your market
  2. Do a market analysis to find:
           a. potential customers that exist
           b. what groups your prefer to serve
           c. what the groups need are
           d. what products you need to develop to meet their needs
           e. how the customers would prefer to use your product or service
           f. what your competitors are doing
           g. what the price of your product or service should be
           h. how you should distribute your product or service

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