Welcome to the Sentiment analysis mini wiki at Scratchpad!
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This is a Wiki about Internet sentiment analysis and also covers applications such as online buzz monitoring and reputation management to some extent.
Sentiment analysis is at the cross road of multiple emerging trends and disciplines such as computational linguistic and semantic mining, consumer generated media, marketing research and psychology.
Sentiment Analysis can be defined as the collision of intersecting disciplines to transform unstructured online dialog (blogs, chats, boards, ...) into marketing insights to better manage brands, promotions and product strategies. Including consumer behavior and generated media (CGM), Old fashion public relations, Search engine optimization (SEO) and Search engine marketing (SEM), Data mining and computational linguistic such as natural language processing and semantic categorization.
Internet "sentiment analysis" draws on information retrieval, data mining, machine learning, statistics, and computational linguistics to transform unstructured online dialog (blogs, chats, boards, ...) into marketing insights to better manage brands, promotions and product strategies.