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Community Research

Scan/US Demographics

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Scan/US, Inc. supplies desktop mapping and demographic solutions to consultants, businesses and organizations that need user-friendly software access to consumer markets, and characteristics that drive them. Scan/US for Windows combines mapping software and demographic databases into a seamless solution to evaluating retail sites or trade area dynamics.
IICM uses Scan/US software for the production of demographic reports and customized maps based upon a defined missional area which could be a ring distance, drive-time, a custom polygon, or which could be based upon a level of geography such as census blockgroup, census tract, zip code, city or town, county, MSA or other standard geographies. IICM uses the following Scan/US datasets:
  • 1990-2000 Key Demographics
  • Census 2000 Population and Housing (SF1)
  • Census 2000 Detailed Demographic Profile (SF3)
  • Census 2000 Ancestry, Language, Foreign Born (SF3)
  • Census 2000 Language, Ancestry, Foreign Born Detail (SF3)
  • Census 2000 Work Status & Employment
  • Census 2000 Housing Profile (SF1)
  • Current and Projected year Detailed Demographic Updates & Trends
  • Current year Consumer Expenditures
  • Current year MOSAIC Neighborhood Profile

IICM Specialized Datasets: NeoTribal CultureDentity™

IICM has partnered with one of the top demographic companies in the country to develop specialized datasets that are needed in the missional task.
Hawaiian CultureDentity™
Segmentation Dataset
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The NeoTribal CultureDentity™ Hawaiian Edition (CDHI) is a segmentation of the population that live on the Hawaiian Islands into 5 major lifestyle groups and 32 lifestyle segments.  The segmentation was developed using a number of census variables from the 2000 census as well as current population estimates.  All of the data can be mapped down to the census block group level. The CDHI arranges these lifestyle groups and lifestyle segments along two continuums:  Social Identity and Socioeconomic Strata.  The social identity continuums measure two associated bipolar constructs: multilinguistic presence - monolinguistic unity and multi-ethnic diversity - monocultural enclaves.  The Pacific Mix segments have the greatest multilinguistic presence as well as the greatest multi-ethnic diversity.  Here Asians (that includes Japanese, Chinese, Koreans, as well as Vietnamese first generation immigrants) mix with Filipinos, Samoans and other Pacific Islander groups. Many different languages are spoken in these neighborhoods.  At the other end of the spectrum are the monocultural, English and Spanish speaking neighborhoods. One should also note the follow specialized terms:  "Hawaiians" refers to people who are known as "locals" in Hawaii (not the ethnic Hawaiian people group); Pacific Islanders includes those with Polynesian, Filipino and other Pacific Island backgrounds; Post-ethnic refers to a high concentration of "ethnically ambiguous" -- mixed heritage families; Haole is a non-pejorative, Hawaiian-language term referring to Anglo/White or Euro-American heritage peoples. The socioeconomic strata continuum places the segments along a continuum that is divided into three sectors:  downscale (lower middle and lower incomes), midscale (middle and upper middle incomes), and upscale (high and wealthy incomes).
Hispanic CultureDentity™
Core Demographic Dataset
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IICM has partnered with one of the top demographic companies in the country to develop Hispanic Demographic datasets with Hispanic Only data (other races & ethnicities have been filtered out).

Core Demographic Dataset
This dataset includes a wide range of core demographic variables of Hispanic only data based upon the decadal census and the annual American Community Studies conducted by the US Census Bureau. Making extensive use of the Census base information in the 2000 SF1 and SF3 data release, the Hispanic CultureDentity covers four broad topic areas: population, households, income & poverty, and housing. This Hispanic only data is available at block group, census tract, zip code, place, county, MSA and state levels of geography and can be reported based upon a defined missional area which could be a ring distance, drive-time, or a custom polygon.

MOSAIC Segmentation Data

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MOSAIC US is a geodemographic segmentation system developed by Experian. Each of nearly 8.4 million census blocks is classified into twelve lifestyle groups and sixty lifestyle segments on the basis of a wide range of demographic characteristics. The basic premise of geodemographic segmentation is that people tend to gravitate towards communities with other people of similar backgrounds, interests, and means. MOSAIC is linked to the systems in other nations through the Global MOSAIC classification, which consists of ten market segments found in every modernized country. Along with the international experience applied in this product, some of the most experienced geodemographers in North America were involved with the development of MOSAIC. The MOSAIC assignments are updated annually by incorporating updated AGS demographics into the segmentation model, ensuring that the assignment is as accurate as possible given shifts in local area demographics. Neighborhood classification or segmentation is one of the cornerstones of geodemographic analysis and is used in a wide range of applications, including: neighborhood description, prospect analysis, facility planning, advertising, and direct mail. The attractiveness of neighborhood segmentation stems from the analytical performance and inherent simplicity and understandability of the technique. Over 600 variables were used in the creation of the MOSAIC US typology including: race and ethnic origin; age; family status; non-family household types, including college dormitories and military quarters; travel to work; education; employment by industry and occupation; income; forms of income; housing tenure; housing type; vehicle ownership; household size; age of dwelling and tenure.

The goal of the Intercultural Institute is to provide missional knowledge and networking across the United States using the MOSAIC US as a means of indexing our learnings. We also intend to move this missional knowledge across the globe through the Global MOSAIC. Already we have begun to incorporate information from the MOSAIC Canada and the MOSAIC UK in the NeoTribal Wiki website. As funds become available we intend that the NeoTribal Wiki will be used by missional congregations around the globe.

Market Research Data

IICM uses market research that is tied to the MOSAIC segmentation much differently than the purposes for which the marketing industry intends it to be used. Missional congregations do not try to "sell Jesus" nor do they attempt to "attract" people to their institution and its programming. Rather, they reach out to build relationships, demonstrate the love of Jesus, share the gospel and disciple all kinds of groups of people. IICM uses the market research data to better understand the lifestyle choices of the MOSAIC segments as a basis for intentional relational evangelism.
Mediamark Research, Inc. (MRI)
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Mediamark Research has a singular goal: to provide the sharpest picture possible of American consumers – who they are, what they buy, what they think - and how to reach them. For more than 25 years, MRI has been the dominant voice in media and consumer research in the United States. No other organization – not even the Census Bureau – knows more about American consumers.

MRI’s Survey of the American Consumer™, used in most media and marketing plans in the country, is the primary source of audience data for the U.S. consumer magazine industry and the most comprehensive and reliable source of multi-media audience data available. The Survey’s multi-dimensional database provides marketers with a high resolution view of audiences of all major media, their demographics and lifestyles, actions and attitudes, product usage and brand loyalty. All the research MRI conducts – the Survey of the American Consumer™and associated surveys and reports, Media Day™, The American Kids Study, Teenmark®, online panels and custom research from our Market Solutions division – reflects a steadfast commitment to provide the most reliable and actionable information for measuring, evaluating, tracking and getting to know the world’s most dynamic consumer market.
[Summary from their website]
Simmons Market Research Bureau (SMRB)
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An Experian Company ..

Founded over 50 years ago by legendary market researcher Willard Simmons, Simmons Market Research Bureau today is the nation’s leading authority on the behavior of the American consumer. Today Simmons is a subsidiary company of Experian Marketing Solutions, enabling Simmons to combine its comprehensive information on consumer behavior, including media consumption and product preferences, with Experian’s advanced data assets and analytical solutions. Simmons’ customers can experience the power of the combined data assets of Simmons and Experian by targeting consumers across multiple channels, using a common currency to analyze those consumers.

Simmons research -- on everything from the products we buy and the brands we prefer to our lifestyles and media preferences -- is used by virtually every major marketing firm and advertising agency in the U.S. Our research data is the standard for planning, product development, brand building, consumer profiling and differentiating programs and products from the competition. No other syndicated service measures the American household like Simmons, as a unit where each person has the opportunity to report preferred products, media and ideas. And no other research company has more analytic tools and segmentation models to bring a client’s marketing information to life. [Summary from their website]

Religious Research Data

American Church Research Project
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The American Church Research Project seeks to provide accurate religious research for a comprehensive picture of the church today. Most of the research is not readily available anywhere, let alone gathered together in one place. Dave Olson is the director of the American Church Research Project at, and as a hobby has been collecting research data for the last 15 years. This research grew out of Dave’s frustration that no one really know who the American Church was doing, and instead Christian leaders were often making wild guesses and declarative statements based on inaccurate hearsay. Exaggerating the challenges, overestimating the progress or ignoring reality have been common Christian responses to the missional challenges for Christians in the United States. This research was undertaken because we cannot know where to go and how to get there until we find out where we are and why we are in that situation. [Statement from website].
Glenmary Research Center
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The Association of Statisticians of American Religious Bodies (ASARB) coordinates the collection and presentation of data and holds the copyright to the decadal study, Religious Congregations & Membership in the United States. Glenmary Research Center collects the Catholic data and publishes and distributes the book, CD-ROM and wall maps. The project itself receives major funding from the Lily Endowment.

IICM uses the 2000 study along with the enumeration by region, state, and county based on data reported for 149 religious bodies.

Survey Research

Snap Survey Software

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Snap Survey Software is a suite of integrated software programs for questionnaire design, publication, data collection and analysis. It consists of a core product, Snap Professional, and specialist modules that may be added to extend the capabilities to Internet, PDAs, Kiosks, Tablet PC’s, Scanning and Telephone Interviewing. Snap has robust analysis capability (Tables, Charts, and Descriptive & Multivariate Statistics) and is very extensible - MS Access or SQL database connectivity and seamless integration with SPSS and Microsoft® Office (Word, Excel, PowerPoint, Access). The software is used daily by thousands of organizations of every size ranging from government departments, local authorities, higher education, market research agencies, financial services through to those involved in media, health and charities. Snap Survey Software runs under all variants of Windows, and import/export facilities are available to transfer data to and from other standard office software. IICM uses Snap Surveys to generate and process all of its community and congregational surveys.

Congregational Surveys

IICM congregational surveys are individually coded to the MOSAIC segment in which each active member household resides. The cover sheet of the survey includes the member’s name and address which is removed upon completion of the survey to maintain anonymity. Reports based upon the congregational surveys index responses by the MOSAIC segment in which the active member households reside.

IFRQ201 OurChurchFITDEX Questionnaire

The OurChurchFITDEX™ Questionnaire measures the cultural distance between the church and the community and evaluates the compatibility of the congregation with the segments in the community. The extent of compatibility of the congregation with each of the segments in the community has a decisive role in creating a missional strategy to reach them.

IFRQ202 OurChurchREADYDEX Questionnaire

The OurChurchREADYDEX™ Questionnaire measures the basic reproductive capabilities of a congregation to replicate itself within the MOSAIC segments in the community through the multiplication of new believers, spiritual leaders and congregations.

IFRQ203 OurChurchCONTEXTUALITYDEX Questionnaire

The OurChurchCONTEXTUALITYDEX™ Questionnaire evaluates the congregation along 6 major areas of contextualization in their ministry context in relation to both the segments in the church and the community.

IFRQ301 OurChurchLEADERDEX Questionnaire

Using a survey of the church staff and lay leaders, the OurChurchLEADERDEX™ Questionnaire measures the APEPT roles in the congregation and their impact upon organizational culture, missional values, mentoring ideals, ministry leadership, church designs, and the church lifecycle.

IFRQ301-A APEPT Missionality Questionnaire

The APEPT Missionality Questionnaire is a survey that summarizes the extent to which an individual is spiritually gifted in each of 5 areas: apostolic, prophetic, evangelistic, pastoral, or teaching.

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