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Swiffer is a brand of cleaning products introduced in 1999.

Timeline

1999

2001

2002

  • Official introduction of Swiffer WetJet.
  • Introduction of Swiffer Mitts.

2003

  • Introduction of Swiffer Dusters.
  • Slogan changed to Stop Cleaning, Get Swiffer.

2004

2005

2006

  • Current slogan, Swiffer Gives Cleaning A Whole New Meaning adopted.
  • Products are redesigned (except for Swiffer Carpet Flick and Swiffer SweeperVac, Duster was redesigned in 2007)
  • Uses "The 5 Signs of Clean" to advertise their products.
  • Some products changed to their current names.
  • Swiffer updates their logo.

2007

  • Swiffer makes a Youtube channel.

2008

  • Swiffer Carpet Flick is discontinued.

2009

  • WetJet gets redesigned.

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