Swiffer is a brand of cleaning products introduced in 1999.
- Introduction of the Swiffer Sweeper.
- Swiffer brand introduced.
- Introduction of Swiffer Sweeper Heavy Duty.
- Introduction of Swiffer Wet Cloths.
- Unofficial introduction of Swiffer WetJet.
- Official introduction of Swiffer WetJet.
- Introduction of Swiffer Mitts.
- Introduction of Swiffer Dusters.
- Slogan changed to Stop Cleaning, Get Swiffer.
- Introduction of Swiffer SweeperVac.
- Discontinuation of Swiffer Mitts.
- Introduction of Swiffer Carpet Flick.
- Swiffer Dust & Shine is introduced, and is Swiffer's first spray product.
- Current slogan, Swiffer Gives Cleaning A Whole New Meaning adopted.
- Products are redesigned (except for Swiffer Carpet Flick and Swiffer SweeperVac, Duster was redesigned in 2007)
- Uses "The 5 Signs of Clean" to advertise their products.
- Some products changed to their current names.
- Swiffer updates their logo.
- Swiffer makes a Youtube channel.
- Swiffer Carpet Flick is discontinued.
- WetJet gets redesigned.