Swiffer Sweeper (formerly known as the Swiffer) was the first Swiffer product. It was first released in 1999. The Swiffer Sweeper uses dry cloths to attract and lock dirt, dust, and hair better than a broom. And it's wet cloths have a scrubbing strip to take on tough dried-on messes. It was first billed as the Swiffer Sweeper in 2006.