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Telecom, of course, is short for telecommunications. Telecom products fall into two main categories: commercial and consumer. For now we will concentrate on the consumer telecom market.
The telecom market, including the consumer telecom market, can fairly be described as "complicated." The pubwan movement is committed to a neutrality principle, so we will avoid controversial questions like whether it's the most complicated industry in existence, or whether it's complicated by design. That it's complicated is hopefully uncontroversial enough to merit a discussion here.
One of the complexities facing the consumer of telecom product is the presence of "dilemmas":
- mobile or "land line"
- pre-paid or "contract"
- listed or "unlisted"
(note that this one reverses signum when one transits between
the residential (individual?) and business (institutional?) environments.)
- bundled or unbundled
(this is not really a di-lemma but a multilemma because each bundle contains its own product inventory).
- buy or lease the actual tangible product, i.e. the phone
There are of course many others. One primary objective of pubwan is to create a systematic way of analyzing information that is known about
- which telecom product bundles
- offer which features
- with which strings attached
- at which prices
This should include the capability to monitor all these variables
simultaneously and in "real time" (i.e. using information that isn't too stale).
The pubwan database should also retain "historical" information.
The coding of this information as "data points" is covered
in the essay Pubwan Virtual Objects
One of the first steps in modeling PVO's is identifying "atomic goods."
By this we mean the "line items" on an inventory of goods offered for sale as a bundle.
Like any exercise in data or object modeling, this is an inexact science.
Also, like any exercise in consumer (self-)education, it is also an exercise in advanced disinformation theory.
The present author advises trying to think of the whole process as a game.
When trying to decide whether I have reached the "atomic" (SPVO) level of "analysis,"
I consider certain questions.
Basically, I try to make a reasonable assumption about whether a reasonable consumer
would think of two goods as two brands of the same commodity (or "gendesc"),
or as two different commodities.
To one consumer, Euvax brand pickled eggs may be substitutable for Javonip brand pickled eggs, while for another they are not.
Likewise, another consumer may insist on "all natural" products and reject pink (food dye) pickled eggs, regardless of brand or supplier.
This is enough getting sidetracked on pickled eggs in an essay about telecom product.
We were discussing the question of what information is contained in a data point.
The pickled eggs examples are to demonstrate the fact that which descriptors are "essentially" generic descriptors (gendesc) is SUBJECTIVE.
For this reason, where to "prune the tree" of descriptors for the purpose of comparing bundles should
be customizable for each decision support client.
On the other, hand, information about a participant's personal sense of what level of product differentiation implies non-substitutability
is best made public. The creation of a descriptor tree comprehensive enough to be useful cannot be done by a small number of participants.
This is where the concept of critical mass comes in.
After the process of deconstructing (actual) bundles comes the process of constructing (virtual) market baskets.
First, there we construct the set of "atomized" market baskets.
Fortunately (for this purpose if no other) this is constrained by income so it is FINITE.
It is also constrained by pricing policies, so it is also NONLINEAR.
This is the part of the exercise that demonstrates entropy by demonstrating that information
is ridiculously easy to destroy and ridiculously hard when it comes to "putting Humpty together again."
Then, we determine the nondominated subset of this set of atomized market baskets.
Let's assume for the sake of argument that we have established a list of available and affordable bundles of telecom product.
Remember that the parameters listed below refer to properties of bundles, not of their constituents.
- total up-front price in $ (min)
- total marginal spending rate in $/sec (min)
- percent of time spendable online (dimensionless) (max)
- percent of time spendable on phone (also dimless) (max)
- total number of email addresses (maxlo)
- total number of phone numbers (max)
- total number of mobile phones (max)
- total number of pagers (max)
- minimum number of pager characters (max)
- average number of pager characters (max)
- espn3 included (maxlo)
- static IP included (maxhi)
- late payment fee (min)
- works with Linux (max)
- works with nonproprietary network interface (maxhi)
6 May 2006
Things sure are heating up in the telecom product business, and the trade groups are really keeping the astroturf flying!
The dynamics of this "debate" calls into question the usual textbook model of the firm, the industry and the market. In the textbook model, there is a market for each "good," and each good's market is supplied by one or more firms. The level of transparency, or market power, as the case may be, depends on a number of factors including number of firms competing, entry and exit costs, marginal costs and revenues, and elasticities of supply and demand. The one glaring defect in the model is the apparent assumption of a one-to-many relation from goods to firms. The real-world situation appears to be many-to-many. Under the broad class of goods referred to in this mensaje as telecom product are certain subclasses which may be viewed as goods, each in theory being the product of an industry. Mainly, three (classes of) goods appear to be in play in the current telecom product "debate:"
- subscribed (non-free) television
- wireline (non-wireless) phone
- broadband (non-dialup) internet access
In keeping with the many-to-many model, these three goods seem to be supplied by these two industries:
- the cable industry
- the "baby bell" (or mainstream telecom) industry, which seems to have come full
circle and again consists largely of AT&T.
The astro turfwar between these two industries purports to be about consumer choice. The choice of internet access by itself, not bundled into some package deal, does not seem to be on the table, nor does it seem likely in the future, under any likely political outcome.
Most of the criticism of the deregulatory trends surrounding informational goods have centered around so-called bit discrimination, and its absence, or network neutrality. Needless to say, most of the discussion around this issue has been confined to the alternative media.
I'd like to propose making a pub wan project of studying the effect of deregulation on package dealing (bundling) and nonlinear pricing, which is to say price as a nonlinear (especially non-analytical) function of quantity. Also, calculating the entry levelcost of netizenship.