Kids' WB always served as a 24-hour outlet for original animation properties from the TimeWarner libraries and is mainly youth-oriented. Since 1997, Kids' WB began airing few of Cartoon Network's own Cartoon Cartoons, as well as a few of newer Cartoon Network originals such as Hi Hi Puffy AmiYumi, My Gym Partner's A Monkey, Class of 3000, Camp Lazlo and Chowder. Notably, the new originals have also been classified as Cartoon Cartoons. In 2011, Kids' WB will begin airing Doug, 'Rocko's Modern Life, 'AAAHH!! Real Monsters, Generator Rex, Phineas And Ferb, and The Fairly OddParents.
1988-1997: The Beginning of Kids' WB!
Kids' WB began its life on January 14, 1988. The popular Warner Bros. cartoon character Bugs Bunny appeared on-air as the network's official mascot and would remain in the network's branding as of today. Kids' WB's first programs were mainly produced by Warner Bros. Animation that were targeted at children and kids 5-12 (Animaniacs, Freakazoid!, Bugs & Daffy, Pinky & The Brain, Tiny Toon Adventures, That's Warner Bros.! and The Sylvester and Tweety Mysteries). The only show not produced by Warner Bros. Animation was Earthworm Jim, which was produced by Universal Cartoon Studios. When all of the shows was renewed beyond and after the first year, they made a significant impact. In the fall of 1995, the Saturday morning block version of Kids' WB premiered as well as a weekday-afternoon and weekday-morning block.
From 1988-1999, Kids' WB also recieved additional national cable distribution on Chicago-based Superstation WGN-TV through an exclusive plan to air Kids' WB programming on weekday/weekend timeslots.
In the 1996-1997 season, the network continued to expand with more new original series. The season gave Kids' WB popular hits such as Road Rovers, Waynehead, The Daffy Duck Show and Superman: The Animated Series. The shows became popular as they were later airing on Friday nights and weekday afternoons.
The bumpers in this era featured The WB's prime-time stars appearing in promotional spots as well as many Kids' WB stars (Bugs Bunny, Michigan J. Frog, Yakko, Wakko, Dot, Pinky and The Brain, Damey Wayne, Tweety, Sylvester and Hector the Bulldog). The backgrounds were from Animaniacs with the original WB water tower and was replaced by the 3D Warner Bros. Studios Backlot in 1997.
1997-2001: New shows, new look
In the beginning of 1997, Kids' WB had a brand-new logo that looks similar to the one used as of today. Plus, the original studio backlot was replaced by the 3D Warner Bros. Studios Backlot. The new series for the 1997-1998 season were Men In Black: The Series, Dexter's Laboratory, 2 Stupid Dogs, The New Batman/Superman Adventures, Johnny Bravo, Cow & Chicken and I Am Weasel. Some of the new series that premiered on Kids' WB in the following years were produced by Hanna-Barbera and Cartoon Network Studios, which led to more new Cartoon Network series to premiere on Kids' WB in the next few years such as The Powerpuff Girls, Ed Edd n Eddy, Courage the Cowardly Dog, Sheep in the Big City, Time Squad and Grim & Evil. From 1998-2001, the new series produced and distributed by Warner Bros. premiered on Kids' WB, becoming the new, popular hits by the beginning of the new millenium. The new series were Histeria!, Static Shock, Jackie Chan Adventures, Pokemon, CatDog, Rocket Power, Generation O!, Batman Beyond, The Big Cartoonie Show and The Nightmare Room, the only live-action series (aside from Goosebumps and NBA Inside Stuff) that aired on Kids' WB.
2000s: Making way for new series
On the morning of January 1, 2001, Kids' WB updated their next logo, and had its official slogan: "Kids' WB Yourself!". This is Kids' WB's second part of the Platinum Era and the first era to have Bugs Bunny and Michigan J. Frog announcing for the network for the first time. The bumpers also featured the 3D Kids' WB studio backlot with 2D cartoon characters interacting on the cartoon backlot composed of areas, such as the Water Tower, Toon Labs, Prop Rooms, Sound FX studio, etc., and sets of their shows. By now, most of Kids' WB's Cartoon Cartoons have been relocated to its sister network, Kids' WB Two, to make way for new programming.
Starting Saturday, January 6, 2001, Kids' WB aired the So Not Cool Saturday, and it has The Simpsons: The Springfield Journeys at 8:00am, Totally Spies! at 8:30am, Jackie Chan Adventures at 9:00am, Dragon Ball Z at 9:30am, Pokemon: The Johto Journeys at 10:00am, The Powerpuff Girls at 10:30am, Dinosaurs at 11:00am and Static Shock at 11:30am.
On Saturday, September 14, 2002, Kids' WB began the Spectacular Saturday, and it starts with X Men: Evolution at 8:00am, What's New Scooby-Doo! at 8:30am, Jackie Chan Adventures at 9:00am, Ozzy & Drix at 9:30am, Pokemon: Master Quest at 10:00am, Mucha Lucha! at 10:30am, Yu-Gi-Oh! at 11:00am and Xiaolin Showdown at 11:30am.
On Monday, September 16, 2002, Kids' WB's weekday lineup starts off with Scooby-Doo! at 3:00pm, Static Shock at 3:30pm, Pokemon at 4:00pm and Yu-Gi-Oh! at 4:30pm.
On Saturday, January 4, 2003 Kids' WB gets the Hi Hi Puffy Saturday, and it begins with Hi Hi Puffy AmiYumi at 8:00am, The New Adventures Of Winnie The Pooh at 8:30am, Jackie Chan Adventures at 9:00am, All Grown Up at 9:30am, Pokemon: Master Quest at 10:00am, Totally Spies! at 10:30am, Mucha Lucha! at 11:00am and Phantom Investigators at 11:30am.
On Saturday, March 1, 2003, Kids' WB gives in the Saturday Adventure, and has Mucha Lucha! at 8:00am, The New Adventures Of Winnie The Pooh at 8:30am, Jackie Chan Adventures at 9:00am, The Nightmare Room at 9:30am, Pokemon: Master Quest at 10:00am, Cubix: Robots For Everyone at 10:30am, Static Shock at 11:00am and Xiaolin Showdown at 11:30am.
On Saturday, November 1, 2003, Kids' WB's brand new series, ChalkZone debuts at the Saturday Magnificent, the lineup begins with Devilish Pet Salon: The Series at 8:00am, ChalkZone at 8:30am, CatDog at 9:00am, Mucha Lucha! at 9:30am, Pokemon: Advanced at 10:00am, Static Shock at 10:30am, Xiaolin Showdown at 11:00am and the live-action show The Brothers Garcia at 11:30am.
On Monday, November 3, 2003, Kids' WB's weekday lineup has Scooby-Doo! at 3:00pm, All Grown Up at 3:30pm, Pokemon at 4:00pm and CatDog at 4:30pm.
In 2004, Kids' WB added the Best Summer Saturday block, and includes brand new episodes of What Would You Do?: The Series, Devilish Pet Salon: The Series, Static Shock, Xiaolin Showdown, Jackie Chan Adventures, Shinzo, Pokemon, Mucha Lucha!, All Grown Up and the live-action show AJ Time Travels.
Starting in 2005, Kids' WB added the Buzz On Saturday, this block starts with The Buzz On Maggie, followed by Xiaolin Showdown, Static Shock, Pro-Stars, Pokemon: Advanced Challenge, All Grown Up, The New Adventures Of Winnie The Pooh and Zoey 101.
On Monday, in 2004, Kids' WB started the weekday afternoon summer with Kaput & Zosky, Scooby-Doo Where Are You?, The New Adventures Of Winnie The Pooh, the brand new series Walter Melon, Pokemon and Mucha Lucha!
On Saturday, September 17, 2005, Kids' WB's new lineup is here, this lineup begins with Jackie Chan Adventures at 8:00am, Mucha Lucha! at 8:30am, Xiaolin Showdown at 9:00am, Loonatics Unleashed at 9:30am, Pokemon: Advanced Battle at 10:00am, Coconut Fred's Fruit Salad Island at 10:30am, Devilish Pet Salon: The Series at 11:00am and Johnny Test at 11:30am.
Since 1999, Kids' WB added shows that rarely had a timeslot (Tiny Toon Adventures, Animaniacs, Dexter's Laboratory, etc.) and put them in two 60 to 90-minute cartoon compilations, known as The Big Cartoonie Show and The Cartoon Cartoon Show, plus updated the studio backlot. They are currently seen on weekdays and on Bugs 'N Daffy, Pinky and the Brain and other shows with three or more segments. Some shows, such as Time Squad (2001), Generation O!, Sheep in the Big City (2000), Cow and Chicken, I Am Weasel (1997) and Evil Con Carne (2003) were taken off the network completely.
On April 10, 2006, Kids' WB!'s studio backlot was still used around this era and live-action kids were incorporated into the characters' adventures. They used a 3D reprise of the first look of the backlot, using flat, dark colors and the characters were still featured in the bumpers as well.
Refurbishing and Restyling
Jim Samples, a long-time president of Kids' WB!, left the network on February 9, 2007 due to the 2007 Boston bomb scare. Samples had been president for 7 years. Following Samples's resignation, rap artist B-Money Playa was named his successor. Under B-Money's lead, Kids' WB! underwent a number of changes. Through 2007, Kids' WB! retained the image campaign that began in 2006, albeit the same style that the weekday/weekend version of Kids' WB!, which used the full-length 3D style of the Warner Bros. Studios backlot.
On March 1, 2007, Warner Bros. Animation's new series, Heroes Of The Born Island, debuted. This series features Buena Girl (from Mucha Lucha!), Kimiko (from Xiaolin Showdown) and Static A.K.A Virgil (from Static Shock).
On September 1, 2007, the lineup has changed, with the recent returns of The Nightmare Room and Superman: The Animated Series plus the premiere of NBA Inside Stuff with Bugs Bunny and Charles Barkley, the only NBA-related show to air on Kids' WB, as well as the bumpers and station identification, which were themed to the 2007-08 NBA season as the players were featured in the bumpers to kick-off the season and aired for several months. A month later, on October 15, the network began boradcasting in HD in a 16:9 widescreen ratio.
A new direction
In 2008, Kids' WB had set their popularity standards to maximum levels with their Sizzlin' Saturday Summer Lineup, which was a special event that occured during the summer of 2008. The lineup featured special promotions such as the weekday lineup event, known as the Woo-Hoo! Beep-Beep! Just For Kids Island, which featured encores of new episodes of Bugs 'N Daffy and Da Slam Squad, a new series produced by Warner Bros. Animation, as well as other events, such as new "from-the-vaults" episodes of Hi Hi Puffy AmiYumi and sneak peeks of Da Boom Crew, Pokemon: Diamond and Pearl, The New Adventures Of Winnie The Pooh, Unfabulous, Totally Spies! and Xiaolin Showdown.