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Viridare in Latin means, "make green." After the wildfires of 2003 and 2007, the San Diego region is faced with strategic choices about how and what to rebuild. Our policies, practices, and plans going forward will determine whether we improve the resiliency and sustainability of our region or not. The fires have created an opportunity for us. How will we use it to our long-term benefit?


This wiki is intended to foster the conversation about how to make the greater San Diego region more Green: economically, socially, and environmentally. In particular, to promote the practical dialogue for using the opportunities presented by the fires to jump-start green building in the region. Rebuilding, and redevelopment around the region in general, is one element of a broader transformation to more robustness, resilience, responsibility and renewal - sustainable success - across the region.

Challenges & Strategies

The ideas that follow focus on how to leverage opportunities resulting from the 2003 and 2007 wildfires. Each concept is offered in terms of a challenge and some possible actions to navigate through it.

Hopefully, these thoughts will spark some insight and action to accelerate transforming San Diego and surrounds into a “Green” region.

  • Green Fire Assessment
  • Construction Cost Vs. Lifetime Cost
  • Market Efficiencies Can Make Green Competitive
  • Push Mandates Into The Green Zone
  • Green Is…The New Red, White, And Blue…The New Cool…The New Boom
  • Other Challenges and Strategies to Explore

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